Pop quiz: Which mystic came up with this profound, visionary, inspiring teaching?
“Memory loss shouldn’t take away purpose and passion in life.”
The answer: An ad line from Silverado Memory Care, a facility for individuals diagnosed with cognitive issues.
Rather than play on fear of Alzheimer’s and Dementia, as many do, this copywriter takes the leap of faith that there may be value and quality of life even for those who are living out what is for many of us our worst fears.
Here’s the shift in paradigms this marketer made: An increasing number of people who work with individuals who have Dementia every day are questioning the traditional ways of judging those in their care—as tragic. Nancy Gordon of the California Lutheran Homes Center for Spirituality wrote in the American Society of Aging’s “Aging Today”: “What is it we are so afraid of? We live in a society some have labeled ‘hyper-cognitive’—a society that values the ability to think and remember as the highest good, and defines our worth as persons based on our cognitive abilities…We don’t lose our souls when our mind declines. Even when we are suffering from severe cognitive impairments we can love and be loved: we are still capable of relationship. And while we tend to equate losing cognitive function with losing everything, even when our minds aren’t working we still have spirit, body and emotions—all of which are pathways for relating to others—and to God.”
Here’s an example of a company that is leading rather than following. Kudos, Silverado Memory Care.
Feel free to share this providing proper credit to Carol Orsborn
and a link to CarolOrsborn.com.
