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Dr. Carol Orsborn’s personal observations, insights and discoveries about what it takes to truly become “fierce with age”.

What it Means to be Fierce with Age



Dr. Carol Orsborn is the best-selling author of 21 books.  A former top marketer helping brands build relationships with the Boomer generation, she is now a spirituality and aging evolutionary committed to expanding awareness of aging as a spiritual path.



I appreciate that you have come to visit my blog and sincerely hope you’ll take this leap of faith alongside me as together we explore and converse about what it means to be aging at this moment of history.  Fierce with Age:  The Digest of Boomer Wisdom, Inspiration and Spirituality, my sister site, will continue […]

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Join the Conversation: Fierce with Age May

A NEW KIND OF HUMAN BEING? Starting with the May edition of Fierce with Age: The Digest of Boomer Wisdom, Inspiration and Spirituality, subscribers are being guided here to to reflect on what we’ve read.  What touched you, provoked you or inspired you most? Personally, I can’t stop thinking about the entry by writer/mystic […]

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What’s on Your Joy List? My Top 7

It wasn’t that long ago that I would lie in bed in the morning and make lists in my head.  Sometimes they were shopping lists.  Often, they were to do lists–tasks and chores.  But usually, the list of the day comprised an  inventory of my worries, culminating in my transition beyond midlife to feelings of  […]

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The Myth of Invisibility

The perception stands that as we age. we become increasingly invisible.  Nobody has complained louder or longer about feeling invisible than me.  (I won’t bore you once again with the details which I recounted with such anguished relish in Fierce with Age:  Chasing God and Squirrels in Brooklyn, my memoir about transiting to the wild […]

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Confessions of a (former) Boomer Marketer

Dear Friends, it’s been awhile since I last wrote.   I’m back now—but if you look around, you’ll see that there has been a profound shift in tone and content.  In brief, during my absence, I finally let go of my “day job” as a marketer helping brands build relationships with Boomers.  I am now […]

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Boomer Aspiration

Those Boomers brave enough to look ahead have something truly wonderful to look forward to… This video of these two 100+ lifelong best friends is what all the wisdom, possibilities for unprecedented later-in-life  health, wisdom and relationships developed over the decades are for! My new role model for 100+. Note: they’re not “serene”. They’re having […]

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Heinz Super Bowl Ad Bust: The Truth About Old Farts

Reprinted from today’s Huffington Post If you know the song “If You’re Happy and You Know It Clap Your Hands”, then someone taught it to you. That someone was probably either your (then) young mother while you bounced on her lap; or maybe it was when she volunteered to be leader for your Girl Scout […]

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Grammies 2014: Living Life to the Full

Kudos to the 2014 Grammy Awards.  We’ve come a long way since 2010, when there was nary a post-nubile woman in sight on stage or in the audience.  (Read my full report HERE.)  Back then, host Stephen Colbert opened the show by noting that Susan Boyle, who had the biggest album of the year, was […]

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Worst Ads of 2014 for Boomers–Yes, Already!

Yes, we’re only a smidge into the new year, but in today’s Huffington Post, I identify two ageist ads that can’t be beat, plus some advice to marketers who would prefer to inspire rather than revile this key demographic. Ad Number One: Tostitos chips’ Bring the Party Now Frito-Lay Tostitos chips’ despicable Bring the Party […]

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Boomers Suffer No Fools

Does AARP Like Boomers? Don’t miss the lively and surprisingly unified answer to generational marketing authority Brent Green’s provocative question at the LinkedIn Group “Boomers: Aging Beats the Alternative.” When you read the following quotes, keep in mind the multi-millions AARP has invested in understanding the Boomer’s mind, motivations and aspirations.  What they, and many […]

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Marketers Love Pink, But Avoid Gray

Okay Marketers.  So your client or brand has charged you with doing something socially responsible…do a promotion to raise money for a foundation, for instance.  You can raise funds for just about anyone across the economic, age. ethnic or social spectrum. Here are the results, in black and white–in fact, every color but one.  Packages […]

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