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How you age is not a problem to be solved, but a spiritual choice.

 

Carol Orsborn, Ph.D.

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Boomer Aspiration

Those Boomers brave enough to look ahead have something truly wonderful to look forward to… This video of these two 100+ lifelong best friends is what all the wisdom, possibilities for unprecedented later-in-life  health, wisdom and relationships developed over the decades are for! My new role model for 100+. Note: they’re not “serene”. They’re having […]


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Heinz Super Bowl Ad Bust: The Truth About Old Farts

Reprinted from today’s Huffington Post If you know the song “If You’re Happy and You Know It Clap Your Hands”, then someone taught it to you. That someone was probably either your (then) young mother while you bounced on her lap; or maybe it was when she volunteered to be leader for your Girl Scout […]


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Grammies 2014: Living Life to the Full

Kudos to the 2014 Grammy Awards.  We’ve come a long way since 2010, when there was nary a post-nubile woman in sight on stage or in the audience.  (Read my full report HERE.)  Back then, host Stephen Colbert opened the show by noting that Susan Boyle, who had the biggest album of the year, was […]


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Worst Ads of 2014 for Boomers–Yes, Already!

Yes, we’re only a smidge into the new year, but in today’s Huffington Post, I identify two ageist ads that can’t be beat, plus some advice to marketers who would prefer to inspire rather than revile this key demographic. Ad Number One: Tostitos chips’ Bring the Party Now Frito-Lay Tostitos chips’ despicable Bring the Party […]


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Boomers Suffer No Fools

Does AARP Like Boomers? Don’t miss the lively and surprisingly unified answer to generational marketing authority Brent Green’s provocative question at the LinkedIn Group “Boomers: Aging Beats the Alternative.” When you read the following quotes, keep in mind the multi-millions AARP has invested in understanding the Boomer’s mind, motivations and aspirations.  What they, and many […]


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Marketers Love Pink, But Avoid Gray

Okay Marketers.  So your client or brand has charged you with doing something socially responsible…do a promotion to raise money for a foundation, for instance.  You can raise funds for just about anyone across the economic, age. ethnic or social spectrum. Here are the results, in black and white–in fact, every color but one.  Packages […]


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The Corpse Pose: Really?

If we need any further proof that our society has mixed feelings about aging, check out the Oct/Nov 2013 issue of “AARP The Magazine”. The general tone of the magazine is decidedly upbeat. We Boomers are busy reimagining our lives, considering “real possibilities”, choosing amongst “the best places to live” and so on and on. […]


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Marketers: Remember This!

Pop quiz: Which mystic came up with this profound, visionary, inspiring teaching? “Memory loss shouldn’t take away purpose and passion in life.” The answer: An ad line from Silverado Memory Care, a facility for individuals diagnosed with cognitive issues. Rather than play on fear of Alzheimer’s and Dementia, as many do, this copywriter takes the […]


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WELCOME TO CAROL ORSBORN’S BLOG

Dear Old Souls, Welcome to my blog “Older, Wiser, Fiercer” for my latest thinking on aging as an opportunity for spiritual growth, The posts  below begin with my most current and work backwards through time as I navigate every conceivable mood, opportunity, and stumbling block through the second half of life. My bi-monthly(ish) blog posts also […]


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AARP: Having a Split Personality Day?

Readers of this blog know that it is critical for Boomers to break denial about aging and engage in a serious wrestle with issues of ultimate concern on the way to making true peace with growing old.  And then there’s the Oct/Nov 2013 issue of “AARP The Magazine”, with the largest readership of Boomers in […]


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