Yes, we’re only a smidge into the new year, but in today’s Huffington Post, I identify two ageist ads that can’t be beat, plus some advice to marketers who would prefer to inspire rather than revile this key demographic. Ad Number One: Tostitos chips’ Bring the Party Now Frito-Lay Tostitos chips’ despicable Bring the Party […]
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Does AARP Like Boomers? Don’t miss the lively and surprisingly unified answer to generational marketing authority Brent Green’s provocative question at the LinkedIn Group “Boomers: Aging Beats the Alternative.” When you read the following quotes, keep in mind the multi-millions AARP has invested in understanding the Boomer’s mind, motivations and aspirations. What they, and many […]
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Okay Marketers. So your client or brand has charged you with doing something socially responsible…do a promotion to raise money for a foundation, for instance. You can raise funds for just about anyone across the economic, age. ethnic or social spectrum. Here are the results, in black and white–in fact, every color but one. Packages […]
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If we need any further proof that our society has mixed feelings about aging, check out the Oct/Nov 2013 issue of “AARP The Magazine”. The general tone of the magazine is decidedly upbeat. We Boomers are busy reimagining our lives, considering “real possibilities”, choosing amongst “the best places to live” and so on and on. […]
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Pop quiz: Which mystic came up with this profound, visionary, inspiring teaching? “Memory loss shouldn’t take away purpose and passion in life.” The answer: An ad line from Silverado Memory Care, a facility for individuals diagnosed with cognitive issues. Rather than play on fear of Alzheimer’s and Dementia, as many do, this copywriter takes the […]
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Dear Old Souls, Welcome to my blog “Older, Wiser, Fiercer” for my latest thinking on aging as an opportunity for spiritual growth, The posts below begin with my most current and work backwards through time as I navigate every conceivable mood, opportunity, and stumbling block through the second half of life. My bi-monthly(ish) blog posts also […]
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Readers of this blog know that it is critical for Boomers to break denial about aging and engage in a serious wrestle with issues of ultimate concern on the way to making true peace with growing old. And then there’s the Oct/Nov 2013 issue of “AARP The Magazine”, with the largest readership of Boomers in […]
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“Once again, Carol Orsborn stirs the reader to reflect upon aging as an opportunity for depth and expansion, and week by week to experience that which abides through life’s changes.”
James Hollis, Finding Meaning in the Second Half of Life
“A readable revelation of a book”
Brent Green
Available in Paperback and
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“The Spirituality of Age is beautifully written…the best book I have ever read on this most significant passage.”
Gail Sheehy
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